Free Ebook Healthcare Mergers Acquisitions and Partnerships An Insider Guide to Communications

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Book Details :
Published on: 2013-06-26
Released on:
Original language: English

Based on the experience of communicating critical healthcare mergers, this book is a practical guide to building a strategic communications plan to share the news of a healthcare organization's merger, acquisition, affiliation, or joint venture. Tried-and-true advice from experts who participated in 20% of hospital partnerships in 2012, this book will help you: - Develop practical steps to use while in the trenches of planning partnership communications - Build a communications plan that brings together all those involved in the announcement of a partnership, from C-suite insiders to outside counsel to communications - Differentiate your communication strategy as one that is unified, positive, and devoid of rumors - Identify what needs to be done when the deal is signed or when it falls through Take a look at the Table of Contents: Section 1: The Communicator's Guide The Communicator's Guide - A New Vocabulary - A Glimpse of the Future - Culture Counts A Road Map for Communications - How to Use This Guide - Ongoing Online Resource What's the Big Deal - Top 10 Partnership Terms to Know - The Steps of a Partnership Transaction - Partnership Structures Communicating a Partnership - Change Management on Steroids - How to Think About Partnership Communications - Your Political Campaign The Case for Communications: Take It From a Matchmaker Section 2: The 10 Rules of Engagement Rule 1: Get Smart. Stay Smart. - The Big Idea - The Best Practice: Create a Campaign Team - Take Action: Be a Reporter Rule 2: Own the Message - The Big Idea - Take Action: Create Your Core Message Rule 3: Be Transparent - The Big Idea - Take Action: Ask the Tough Questions Rule 4: Think Like the Opposition - The Big Idea - Take Action: Plan for Opposition Rule 5: The Messenger Is a Message - The Big Idea - Take Action: Build Your Spokes-Team Rule 6: Get the Talk Right Inside, Then Out - The Big Idea - Take Action: Build Your Audience Lists Rule 7: An Army of Advocates - The Big Idea - Take Action: Build a Grassroots Team Rule 8: Overcommunicate - The Big Idea - Take Action: Develop Coordinated Communications Vehicles Rule 9: Be Nimble - The Big Idea - Take Action: Listen, Listen, Listen! Rule 10: Don't Dance to Someone Else's Music - The Big Idea - Take Action: Respond Responsibly - Take Action: Don't Abandon Every Day Campaigns Section 3: Of Particular Note ... The Power of Digital Media - Simple yet Unique: Why a Deal Website Matters - The Next Step: Social Media - So, Do I Turn on or up the Social Media Now Partnerships Old and New - Risk and Opportunity Management Troubleshooting: What to Do When - Faith-Based to Secular Conversion - Not-for-Profit to Investor-Owned Conversion - Name Change - Antitrust Concerns - Winning the Public Referendum - Facility Repurposing It's Not Over When It's Over - The New Normal Campaign - Using the Rules in a New Way - Two Parallel Tracks - Three Phases If the Deal Fails Get Inside Their Head: Unique Considerations for Not-for-Profit Leaders Considering a Partnership - Case Studies Reinvented: A New Future for a Community Hospital Our people Business Law Firm Fox Williams Meet the Fox Williams team ... Emma heads up the Tax and Incentives practice at Fox Williams. She has had extensive experience advising on a broad range of direct and ... Charters Technical Indicators: Peer Comparisons - Market ... Traders and investors analyze technical indicators when making market entry and exit decisions. Moving averages and RSI (relative strength index) are among the most ... Latest Topics ZDNet Latest trending topics being covered on ZDNet including Reviews Tech Industry Security Hardware Apple and Windows Mondaq - Articles on USA including Law Accountancy ... Mondaq All Regions Business Briefing provides global coverage of all legal analysis from reputable firms registration is FREE to access the content. What are important trends in the wireless industry ... Some of the key factors that contributed to the significant data usage growth include customers adoption of new devices declining prices and growing internet ... McMillan Michael Friedman Navigating the Minefield: An Advisor's Guide to Penalty Taxes and Other Tax Pitfalls Insights KPMG GLOBAL 2017 KPMG International Cooperative (KPMG International) a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG ... Becker's Hospital CFO Report E-Weekly Becker's Hospital CFO Report E-Weekly ... Archived Becker's Hospital Review CFO Report E-Weeklies. February 1 2017. Louisiana Heart Hospital to close 14 hospital ... Job Interview Online Practice Tests Get Prepared For Any Interview in only 30 minutes! Because you may not have a lot of time to prepare we've designed a focused interview tests to help get you ... PageInsider - Information about all domains Own a website? Manage your page to keep your users updated View some of our premium pages: google.com. yelp.com. yahoo.com. microsoft.com. Upgrade to a Premium Page
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